Customer Acquisition Costs (CAC) matter greatly in Amazon PPC advertising because they directly impact the profitability and sustainability of your campaigns. CAC represents the amount spent on advertising to gain a single paying customer, and keeping this cost low while maintaining high sales volume is key to maximizing return on investment. If CAC is too high, even strong sales may ... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk