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Production of Korean Dramas in the Digital Transformation Era: Analysis of Cost Structures and Marketing Strategies through OTT Platform Expansion and International Market Penetration with Changes

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The Korean drama industry is rapidly transitioning from traditional broadcast channel-centric to a new ecosystem led by latest digital media. In this shift, production investment costs have risen dramatically, and https://linkedbookmarker.com/story4445520/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-global-advancement-strategies-with-changes

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