How much you benefit from Google Ads depends on how cleverly you optimise your bidding strategies. Enhanced Cost Per Click (eCPC) is one such advanced bidding strategy that helps in maximising conversions and attaining better ROI. Enhanced Cost Per Click (eCPC) is a smart bidding strategy by Google Ads that allows you to have manual control over automated bidding. It follows a hybrid ... https://www.odigma.ooo/blog/enhanced-cost-per-click-e-cpc-an-improved-bidding-strategy-for-your-campaigns/