As data analytics continues to grow, so do concerns about ethics and privacy. "Weapons of Math Destruction" by Cathy O'Neil highlights the dangers of algorithmic decision-making and the ethical implications of data use. "Data Ethics: The New Competitive Advantage" by Gry Hasselbalch and Pernille Tranberg explores how organizations can navigate ethical challenges in data analytics. https://www.youngurbanproject.com/data-analytics-books/