trying out Professionalfit margins and the make-up of the expense composition, and understanding whatsoever earnings- For medium incremental acquisitions, we must get decision on profit margins and incremental volumes. All of the cells shaded in green are the ones that will be tagged for -10% and rest at 20% http://do-my-case-analysis65319.xzblogs.com/22523858/solving-hbr-case-study-options