Marketing secrets with Mark Donnigan [podcast interview]

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In this podcast, Mark Donnigan talks about why the CMO should work throughout the entire company - the significance of category design and becoming the king of your market - why all marketing is demand generation. PODCAST TRANSCRIPT: Stacy Jones (00:01): Welcome to Marketing Mistakes And How To Avoid Them. http://mark-donnigan30715.ivasdesign.com/14155266/mark-donnigan-podcast-interview


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