In this podcast, Mark Donnigan talks about why the Vice President of Marketing must work throughout the whole company - the value of category design and becoming the king of your market - why all marketing is demand generation. INTERVIEW TRANSCRIPT: Stacy Jones (00:01): Welcome to Marketing Mistakes And How http://mark-donnigan00753.tblogz.com/becoming-a-category-king-with-mark-donnigan-podcast-interview-9733205